Hi, I’m Kasey Jones, and this is Essentialist CEO.

2x/week, I help 23k+ entrepreneurs get both the tactical strategy and the CEO mindset they need to go from inconsistent $10k-$20k months to predictable, life-changing $30k-$50k.

All while being beautifully, authentically you.

Why Staying Busy Keeps You Broke (And What You're Really Avoiding)

Nov 30, 2025

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11 min read

Why Staying Busy Keeps You Broke (And What You're Really Avoiding)

The 3-Source System Every Consultant Needs (none of them are lead magnets)

Nov 26, 2025

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10 min read

The 3-Source System Every Consultant Needs (none of them are lead magnets)

The Hidden Cost of Saying Yes to Everyone (And how wrong-fit work destroys confidence and growth)

Nov 23, 2025

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10 min read

Your Fear of Being Too Specific Is Why You're Invisible (And How Narrowing Attracts More)

Nov 20, 2025

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13 min read

Your Fear of Being Too Specific Is Why You're Invisible (And How Narrowing Attracts More)

Why your "good enough" visual brand is costing you money (And how to build one that wows)

Nov 16, 2025

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13 min read

Why 'specific positioning' isn't enough (and what magnetic actually requires)

Nov 13, 2025

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14 min read