Hi, I’m Kasey Jones, and this is Essentialist CEO.

2x/week, I help 23k+ entrepreneurs get both the tactical strategy and the CEO mindset they need to go from inconsistent $10k-$20k months to predictable, life-changing $30k-$50k.

All while being beautifully, authentically you.

The Universe Gave Me a Pop Quiz. I Almost Failed It

Feb 1, 2026

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9 min read

The Universe Gave Me a Pop Quiz. I Almost Failed It

I Made the Best Investment of My Life Two Weeks Ago. It Wasn't in My Business.

Jan 29, 2026

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12 min read

I Made the Best Investment of My Life Two Weeks Ago. It Wasn't in My Business.

The Swiss Army Knife trap (and why it keeps you underpaid)

Jan 25, 2026

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11 min read

The Swiss Army Knife trap (and why it keeps you underpaid)

You're selling the wrong thing (and it's costing you clients)

Jan 22, 2026

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10 min read

You're selling the wrong thing (and it's costing you clients)

Why the most systematic people I know wing it on sales calls (and then blame their personality)

Jan 19, 2026

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12 min read

Why the most systematic people I know wing it on sales calls (and then blame their personality)

The pre-call mistake that's killing your close rate (and the 3-question fix)

Jan 15, 2026

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10 min read

The pre-call mistake that's killing your close rate (and the 3-question fix)