Hi, I’m Kasey Jones, and this is Essentialist CEO.

2x/week, I help 23k+ entrepreneurs get both the tactical strategy and the CEO mindset they need to go from inconsistent $10k-$20k months to predictable, life-changing $30k-$50k.

All while being beautifully, authentically you.

Why "accepting" your miserable work is the most expensive decision you'll ever make

Apr 12, 2026

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11 min read

Why "accepting" your miserable work is the most expensive decision you'll ever make

Every low-fee client you take is costing you a premium one (here's the math)

Apr 10, 2026

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12 min read

Every low-fee client you take is costing you a premium one (here's the math)

🏔 Essentialist CEO: Why the most important work is always the work you "don't have time" for

Apr 5, 2026

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11 min read

The Limiting Beliefs Costing You $100K+ Per Year

Apr 3, 2026

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14 min read

The Limiting Beliefs Costing You $100K+ Per Year

The Difference Between Panic-Driven and Purpose-Driven (And How to Get There)

Mar 29, 2026

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8 min read

The Difference Between Panic-Driven and Purpose-Driven (And How to Get There)

⛰️ Essentialist CEO: How to Double Your Revenue With 1/5th Fewer Leads Per Month

Mar 26, 2026

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7 min read