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Hi, I’m Kasey Jones, and this is Essentialist CEO.

2x/week, I help 23k+ entrepreneurs get both the tactical strategy and the CEO mindset they need to go from inconsistent $10k-$20k months to predictable, life-changing $30k-$50k.

All while being beautifully, authentically you.

The Diagnostic Sales Framework: Why Diagnosing is More Powerful than Pitching

Jun 4, 2026

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5 min read

The Diagnostic Sales Framework: Why Diagnosing is More Powerful than Pitching

Why Posting Felt Gross and Salesy Until I Changed One Thing (It Wasn't My Confidence)

May 31, 2026

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7 min read

LinkedIn without the cringe: why authority-based content works when promotional content doesn't

May 28, 2026

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7 min read

LinkedIn without the cringe: why authority-based content works when promotional content doesn't

The day I realized being everywhere was keeping me invisible (and what I chose instead)

May 24, 2026

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13 min read

The day I realized being everywhere was keeping me invisible (and what I chose instead)

Why 'getting your name out there' isn't working (and what to do instead)

May 15, 2026

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9 min read

Why 'getting your name out there' isn't working (and what to do instead)

The client who changed how I think about results (and what I started tracking after)

May 3, 2026

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6 min read

The client who changed how I think about results (and what I started tracking after)