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Oliver Buchannon
Kasey Jones

Sales

+3

Your Lead-to-Client Conversion Forensics: Where Are You Losing People?

Mar 15, 2026

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12 min read

Your Lead-to-Client Conversion Forensics: Where Are You Losing People?

You don't need more leads. You need to stop doing 7 things badly and start doing 2 things well. Here's how to figure out which 2.

Kasey Jones
Kasey Jones

Sales

+3

The Only 5 Pipeline Metrics That Actually Matter

Mar 12, 2026

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12 min read

The Only 5 Pipeline Metrics That Actually Matter

Most entrepreneurs are either tracking nothing or tracking everything. Both keep you stuck. Here are the only 5 numbers that actually matter — plus a free tracker to make it stupid simple.

Kasey Jones
Kasey Jones

Business Operations

+3

The CEO You're Becoming Doesn't Do What You're Doing Right Now

Mar 8, 2026

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12 min read

The CEO You're Becoming Doesn't Do What You're Doing Right Now

Every hour you spend on work the future version of you would never touch is an hour stolen from the business you're supposed to be building.

Kasey Jones
Kasey Jones

Business Operations

+2

The 5 Automations Every CEO Needs First

Mar 6, 2026

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11 min read

The 5 Automations Every CEO Needs First

Most entrepreneurs start with the sexy automations and ignore the ones that actually make them money. Here's the stack that changes everything.

Kasey Jones
Kasey Jones

Premium Positioning

+2

Why You're Undercharging (And The Math That Proves It)

Mar 1, 2026

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12 min read

Why You're Undercharging (And The Math That Proves It)

The number one piece of feedback I give every single client when they show me their first offer document. And it's not about pricing.

Kasey Jones
Kasey Jones

Premium Positioning

+1

The $20K Offer Architecture: Building Premium Positioning

Feb 26, 2026

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13 min read

The $20K Offer Architecture: Building Premium Positioning

Most consultants build proposals. Premium consultants build an offer stack. Here's the difference — and the 5 layers that make it work.

Kasey Jones
Kasey Jones

Client Experience

+2

From Custom Everything to Customized Framework

Feb 22, 2026

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13 min read

From Custom Everything to Customized Framework

The mindset trap that keeps consultants reinventing from scratch.

Kasey Jones
Kasey Jones

Business Systems

+3

Building Your Repeatable Transformation Method

Feb 19, 2026

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13 min read

Building Your Repeatable Transformation Method

The 5-step framework for consultants who are done starting from scratch.

Kasey Jones
Kasey Jones

Premium Positioning

+2

From Generic Professional to Magnetic Expert

Feb 15, 2026

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9 min read

From Generic Professional to Magnetic Expert

The day I stopped apologizing for laughing too loud, my business transformed.

Kasey Jones
Kasey Jones

Premium Positioning

+1

The Contrarian Positioning Strategy: When Everyone Zigs, How to Zag

Feb 12, 2026

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13 min read

The Contrarian Positioning Strategy: When Everyone Zigs, How to Zag

Dominic said the thing he was terrified to say on a panel. Then his phone started ringing.

Kasey Jones
Kasey Jones

Buyer's Journey

+2

The Deal Isn't Dead Until They Tell You

Feb 8, 2026

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8 min read

The Deal Isn't Dead Until They Tell You

The prospect didn't ghost you because you're not good enough. Here's what's actually happening.

Kasey Jones
Kasey Jones

Buyer's Journey

+1

The Email Sequence That Turns Strangers Into Buyers

Feb 5, 2026

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12 min read

The Email Sequence That Turns Strangers Into Buyers

Most people send a calendar confirmation and hope for the best. Here's what to do instead.

Kasey Jones
Kasey Jones

Future You

+4

The Universe Gave Me a Pop Quiz. I Almost Failed It

Feb 1, 2026

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9 min read

The Universe Gave Me a Pop Quiz. I Almost Failed It

The Integration Experiment: Closing the Gap Between Knowing and Living

Kasey Jones
Kasey Jones
I Made the Best Investment of My Life Two Weeks Ago. It Wasn't in My Business.

Jan 29, 2026

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12 min read

I Made the Best Investment of My Life Two Weeks Ago. It Wasn't in My Business.

Kasey Jones
Kasey Jones

Premium Positioning

The Swiss Army Knife trap (and why it keeps you underpaid)

Jan 25, 2026

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11 min read

The Swiss Army Knife trap (and why it keeps you underpaid)

Your versatility isn't the asset you think it is.

Kasey Jones
Kasey Jones

Premium Positioning

+2

You're selling the wrong thing (and it's costing you clients)

Jan 22, 2026

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10 min read

You're selling the wrong thing (and it's costing you clients)

You're not losing these people because your service isn't valuable. You're losing them because you're selling the wrong thing entirely.

Kasey Jones
Kasey Jones
Why Your Sales Conversations Feel Hard (And How to Fix It)

Jan 19, 2026

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12 min read

Why Your Sales Conversations Feel Hard (And How to Fix It)

You'd never wing it with client delivery. So why are you winging it on sales calls?

Kasey Jones
Kasey Jones

Sales

+1

The Pain Primer

Jan 15, 2026

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10 min read

The Pain Primer

Discovery is for them, not you. Here's the 3-question framework that does the work before you ever get on the call.

Kasey Jones
Kasey Jones

Client Experience

+3

"Once I figure this out, then I'll..." — the most dangerous sentence in your business

Jan 11, 2026

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13 min read

"Once I figure this out, then I'll..." — the most dangerous sentence in your business

The goalposts keep moving. The 'right time' never comes. And you stay exactly where you are.

Kasey Jones
Kasey Jones

Revenue Generation

+2

The Hidden Cost of Being an Order Taker (and how to become irreplaceable)

Jan 8, 2026

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12 min read

The Hidden Cost of Being an Order Taker (and how to become irreplaceable)

The difference between $10K months and $50K months isn't working harder — it's architecting smarter.

Kasey Jones
Kasey Jones

Future You

+1

The Future You Exercise

Jan 4, 2026

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16 min read

The Future You Exercise

Your conscious mind sets goals. Your subconscious mind sabotages them. Here's how to fix that.

Kasey Jones
Kasey Jones

Future You

+2

9 Questions to Find Your Annual Theme (and forget resolutions)

Dec 28, 2025

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12 min read

9 Questions to Find Your Annual Theme (and forget resolutions)

30 minutes and a year of clearer decisions

Kasey Jones
Kasey Jones

Future You

+4

Why New Year's Resolutions Keep You Stuck (And What I Do Instead)

Dec 26, 2025

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13 min read

Why New Year's Resolutions Keep You Stuck (And What I Do Instead)

One decision that makes a thousand decisions easier.

Kasey Jones
Kasey Jones

Entrepreneurial Mindset

+2

Stop Hiding What Makes You Different (It's Costing You Money)

Dec 21, 2025

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14 min read

Stop Hiding What Makes You Different (It's Costing You Money)

What made you 'difficult' as an employee makes you invaluable now. So why are you still hiding it?

Kasey Jones
Kasey Jones

Premium Positioning

+1

Your Weirdness Is Your Competitive Advantage

Dec 18, 2025

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12 min read

Your Weirdness Is Your Competitive Advantage

Standing for something is what makes you valuable to your ideal clients

Kasey Jones
Kasey Jones
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Hi, I’m Kasey Jones and this is Essentialist CEO.

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