She offered to hire me before I'd even decided to start a business

It happened the day I got back from Beirut.

Your business can't outgrow YOU (no matter how hard you try)

The thing you're avoiding is almost always pointing at exactly what's keeping you stuck.

The message that stopped me mid-morning (and what it actually means)

A client came back to work he'd done before. What he found there surprised us both.

Doing something new for every client feels bespoke. It's actually killing your business.

The referral comes in. You build a custom proposal. You deliver something you've never quite delivered before. And you wonder why you're exhausted.

For years, I quit every time something got hard. I called it pivoting.

I had a talent for finding very good reasons to start over.

Why 'pivoting' is just quitting with better PR (and what to do instead)

There's a theory from a Finnish photographer that explains more about business failure than most business books combined.

Giving advice nobody asked for isn’t generous. It’s condescending.

Four long messages. A complete rewrite of my offer stack. From someone with 3% of the picture.

Why getting good at sales is the most reliable way to break what's working

Samy's close rate dropped from 45% to 15%. Not because he got worse. Because he got confident.

I thought being everywhere would fix feast-or-famine. It made it worse.

I spent months taking every meeting, going to every event, saying yes to everything. Turns out I was misreading the only pattern that actually mattered.

Why more networking is making your pipeline worse (and what to do instead)

More meetings, more events, more content — and still no pipeline. Here's what's actually going wrong.

I got fired 30 minutes after telling a friend I couldn't leave my job

I was laughing on the call. I already knew what was happening.

The 60-second question that's been quietly running my business for 15 years

It's not a personality trait. It's a system. And it's embarrassingly simple.

They said my laugh was fake. They were wrong. (And it changed everything.)

Fifteen years ago, strangers told me the most me things about me were a performance. It was devastating. It was also the best thing that ever happened to my business.

Your weirdness is your competitive advantage

I called myself a growth strategist. Nobody knew what I did.

I went back in-house after a year of feast-or-famine. It's one of the best decisions I ever made.

Stop being the Swiss Army knife (it's not the compliment you think it is)

Swiss Army knives are stocking stuffers. They live in drawers. Nobody pulls one out to solve a real problem.

I thought I was protecting my energy. I was just getting smaller.

Turns out I was symptom-aware. Not problem-aware. Sound familiar?