Essentialist CEO with Kasey Jones
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Ideal Clients

Business Systems

+6

The true cost of wrong-fit clients (it goes far deeper than money)

Dec 7, 2025

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14 min read

The true cost of wrong-fit clients (it goes far deeper than money)

The real problem isn't the hours. It's what the hours are going toward.

Kasey Jones
Kasey Jones

Premium Positioning

+2

The Red Flag Client Assessment: Who to Say No To and Why

Dec 4, 2025

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13 min read

The Red Flag Client Assessment: Who to Say No To and Why

The math on wrong-fit clients is brutal. Let me show you why accepting them is costing you a whole lot more than you realize.

Kasey Jones
Kasey Jones

Premium Positioning

+2

The Hidden Cost of Saying Yes to Everyone (And how wrong-fit work destroys confidence and growth)

Nov 23, 2025

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10 min read

The Hidden Cost of Saying Yes to Everyone (And how wrong-fit work destroys confidence and growth)

It isn't just time. It's your confidence, your systems, and every opportunity you don't have space for

Kasey Jones
Kasey Jones

Premium Positioning

+3

Your Fear of Being Too Specific Is Why You're Invisible (And How Narrowing Attracts More)

Nov 20, 2025

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13 min read

Your Fear of Being Too Specific Is Why You're Invisible (And How Narrowing Attracts More)

One positioning statement took me from inconsistent $10-20K months to consistent $40-50K in 4 months. Not because I got better at my work—because I got specific about who it's for.

Kasey Jones
Kasey Jones

Leverage

+7

🏔️ Solo CEO mindset: Why Expert Knowledge Kills Sales (And How to Fix It)

Jul 20, 2025

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9 min read

🏔️ Solo CEO mindset: Why Expert Knowledge Kills Sales (And How to Fix It)

Your expertise isn't the problem. It's how you're trying to communicate it...

Kasey Jones
Kasey Jones

Selling with Confidence

+2

The Trauma Sales Approach: Why Clients Hate Being Sold To (And What To Do Instead)

Mar 26, 2025

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7 min read

The Trauma Sales Approach: Why Clients Hate Being Sold To (And What To Do Instead)

You don't have to be a d*ck to have a high close rate

Kasey Jones
Kasey Jones

Premium Positioning

+3

From Outsider to CEO: How Consultants Can Build a Business Around Their Unique Genius

Mar 23, 2025

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6 min read

From Outsider to CEO: How Consultants Can Build a Business Around Their Unique Genius

Being "too much" is your secret weapon (not your weakness)

Kasey Jones
Kasey Jones

Premium Positioning

+2

The ethical dilemma every entrepreneur faces (but rarely discusses)

Mar 16, 2025

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6 min read

The ethical dilemma every entrepreneur faces (but rarely discusses)

The counterintuitive approach that ethical experts use to guide clients to transformation without losing them in the process...

Kasey Jones
Kasey Jones

Hi, I’m Kasey Jones and this is Essentialist CEO.

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