Essentialist CEO with Kasey Jones
Search
Login
Sign Up

North Star Positioning

Premium Positioning

+3

The 3-Source System Every Consultant Needs (none of them are lead magnets)

Nov 26, 2025

•

10 min read

The 3-Source System Every Consultant Needs (none of them are lead magnets)

Posting 5x/day on LinkedIn. Building lead magnets nobody downloads. All that activity, zero compounding. Here's what actually works instead.

Kasey Jones
Kasey Jones

Premium Positioning

+4

Why 'specific positioning' isn't enough (and what magnetic actually requires)

Nov 13, 2025

•

14 min read

Why 'specific positioning' isn't enough (and what magnetic actually requires)

Your positioning might be technically accurate and still attract the wrong people. Here's how to know if you're speaking their language or yours.

Kasey Jones
Kasey Jones

Business Systems

+5

Your Content Overwhelm Is Costing You Seven Figures (And How to Build an Ecosystem Instead)

Nov 9, 2025

•

13 min read

Your Content Overwhelm Is Costing You Seven Figures (And How to Build an Ecosystem Instead)

I teach systematic. I teach leverage. And yet my content has been a collection of side hustles...

Kasey Jones
Kasey Jones

Client Transformation

+3

🏔️ Essentialist CEO: Your Vague Positioning Is Bleeding Money (And You Don't Even Know It)

Oct 26, 2025

•

10 min read

🏔️ Essentialist CEO: Your Vague Positioning Is Bleeding Money (And You Don't Even Know It)

9 sessions, same fatal flaw. Here's what's costing you at least $10K+ monthly

Kasey Jones
Kasey Jones

Hi, I’m Kasey Jones and this is Essentialist CEO.

If you want my help building a business that serves your life (instead of the other way around), share your email and subscribe.

I consent to receive newsletters via email. Terms of use and Privacy policy.