Essentialist CEO with Kasey Jones
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Personal Branding

Premium Positioning

+3

The 3-Source System Every Consultant Needs (none of them are lead magnets)

Nov 26, 2025

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10 min read

The 3-Source System Every Consultant Needs (none of them are lead magnets)

Posting 5x/day on LinkedIn. Building lead magnets nobody downloads. All that activity, zero compounding. Here's what actually works instead.

Kasey Jones
Kasey Jones

LinkedIn

+4

The Hidden Cost of Playing Small Online (And How Embracing 'Cringe' Transforms Your Entire Business)

Aug 24, 2025

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14 min read

The Hidden Cost of Playing Small Online (And How Embracing 'Cringe' Transforms Your Entire Business)

The surprising link between LinkedIn anxiety and business success

Kasey Jones
Kasey Jones

Zone of Genius

+3

🏔️ Solo CEO skillset: LinkedIn Strategy For Beginner Consultants Until You Hit $10k/month Consistently

Aug 21, 2025

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9 min read

🏔️ Solo CEO skillset: LinkedIn Strategy For Beginner Consultants Until You Hit $10k/month Consistently

(say NO to everything else and do this at the start)

Kasey Jones
Kasey Jones

Premium Positioning

+3

Why More Content Won't Get You More Clients (And What Actually Will)

Mar 2, 2025

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6 min read

Why More Content Won't Get You More Clients (And What Actually Will)

Stop wasting time on visibility tactics that don't pay the bills

Kasey Jones
Kasey Jones

Personal Branding

+1

How to Get Clients without Playing the Social Media Lottery

Feb 26, 2025

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3 min read

How to Get Clients without Playing the Social Media Lottery

More content ≠ more clients. Here’s what to focus on instead.

Kasey Jones
Kasey Jones

Hi, I’m Kasey Jones and this is Essentialist CEO.

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