Premium Positioning

The Red Flag Client Assessment: Who to Say No To and Why

The math on wrong-fit clients is brutal. Let me show you why accepting them is costing you a whole lot more than you realize.

The 3-Source System Every Consultant Needs (none of them are lead magnets)

Posting 5x/day on LinkedIn. Building lead magnets nobody downloads. All that activity, zero compounding. Here's what actually works instead.

The Hidden Cost of Saying Yes to Everyone (And how wrong-fit work destroys confidence and growth)

It isn't just time. It's your confidence, your systems, and every opportunity you don't have space for

Your Fear of Being Too Specific Is Why You're Invisible (And How Narrowing Attracts More)

One positioning statement took me from inconsistent $10-20K months to consistent $40-50K in 4 months. Not because I got better at my work—because I got specific about who it's for.

Why your "good enough" visual brand is costing you money (And how to build one that wows)

If your positioning says premium and differentiated but your brand looks generic, you have a mismatch problem.

Why 'specific positioning' isn't enough (and what magnetic actually requires)

Your positioning might be technically accurate and still attract the wrong people. Here's how to know if you're speaking their language or yours.

Your Content Overwhelm Is Costing You Seven Figures (And How to Build an Ecosystem Instead)

I teach systematic. I teach leverage. And yet my content has been a collection of side hustles...

🏔️ Essentialist CEO: Why 2026 is the tipping point for fractional leadership (and how to make it work for you)

A closer look at what’s driving the rise — and how to get ahead of it.

🏔️ Essentialist Case Study: From 50% of employees quitting in COVID to TRIPLING their revenues in 3 years

(This is the story of the McFaddens from Canada)

🏔️ Essentialist CEO: Your Vague Positioning Is Bleeding Money (And You Don't Even Know It)

9 sessions, same fatal flaw. Here's what's costing you at least $10K+ monthly

Why 60% newsletter engagement became 0.7% conversions (and what that exposed about my positioning)

From 40-50% show rates to 20% same format, same audience, completely different messaging (here's what changed)

🏔️ Essentialist CEO: Why smart entrepreneurs choose busy work over breakthrough (and stay below $10k/month)

The real reason you're "too busy" for foundation work isn't time. It's that breakthrough work requires terrifying commitment.

🏔️ Essentialist CEO: The Corporate Conditioning That's Killing Your Income

You've been taught you to sound safe and sanitized. But clients don't hire consultants to fit in—they hire them to solve problems others can't.

🏔️ Solo CEO mindset: Why Expert Knowledge Kills Sales (And How to Fix It)

Your expertise isn't the problem. It's how you're trying to communicate it...

🏔️ Solo CEO mindset: The Silent Lie Costing You $10K+ Monthly

Why Most Solo Consulting Businesses Won't Survive This Economy—And How to Make Sure Yours Does

The 5 critical systems that transform fragile service businesses into resilient profit engines—without working more hours.

Transformation-Based Pricing: How Coaches & Consultants Can Earn More While Working Less

Go from low-ticket projects to high-ticket retainers without adding more work...

The Hidden Cost of Undercharging (It's Not What You Think)

Undercharging doesn't make you more ethical—it makes you overwhelmed.

From Outsider to CEO: How Consultants Can Build a Business Around Their Unique Genius

Being "too much" is your secret weapon (not your weakness)

The ethical dilemma every entrepreneur faces (but rarely discusses)

The counterintuitive approach that ethical experts use to guide clients to transformation without losing them in the process...

Why prospects ghost you (even when your solution is perfect)

How I've been sabotaging my own sales (and how you might be too)

Why Your Referrals Have Dried Up (And How to Get Them Flowing Again)

Ready to become the go-to expert in your space? It starts with one simple shift.

I Shut Down My Most Profitable Offer (Here's The Uncomfortable Truth Why)

The surprising shift that transformed my business from content hamster wheel to client magnet

Why More Content Won't Get You More Clients (And What Actually Will)

Stop wasting time on visibility tactics that don't pay the bills