Essentialist CEO with Kasey Jones
Search
Login
Sign Up

Tangible Outcomes

Premium Positioning

+3

Your Fear of Being Too Specific Is Why You're Invisible (And How Narrowing Attracts More)

Nov 20, 2025

•

13 min read

Your Fear of Being Too Specific Is Why You're Invisible (And How Narrowing Attracts More)

One positioning statement took me from inconsistent $10-20K months to consistent $40-50K in 4 months. Not because I got better at my work—because I got specific about who it's for.

Kasey Jones
Kasey Jones

Premium Positioning

+4

Why 'specific positioning' isn't enough (and what magnetic actually requires)

Nov 13, 2025

•

14 min read

Why 'specific positioning' isn't enough (and what magnetic actually requires)

Your positioning might be technically accurate and still attract the wrong people. Here's how to know if you're speaking their language or yours.

Kasey Jones
Kasey Jones

Hi, I’m Kasey Jones and this is Essentialist CEO.

If you want my help building a business that serves your life (instead of the other way around), share your email and subscribe.

I consent to receive newsletters via email. Terms of use and Privacy policy.