Premium Positioning
+2
Jan 22, 2026
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10 min read
You're not losing these people because your service isn't valuable. You're losing them because you're selling the wrong thing entirely.
+3
Nov 20, 2025
13 min read
One positioning statement took me from inconsistent $10-20K months to consistent $40-50K in 4 months. Not because I got better at my work—because I got specific about who it's for.
+4
Nov 13, 2025
14 min read
Your positioning might be technically accurate and still attract the wrong people. Here's how to know if you're speaking their language or yours.
