Essentialist CEO with Kasey Jones
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The Solo CEO Sweet Spot

Premium Positioning

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🏔️ Essentialist CEO: The Corporate Conditioning That's Killing Your Income

Aug 31, 2025

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13 min read

🏔️ Essentialist CEO: The Corporate Conditioning That's Killing Your Income

You've been taught you to sound safe and sanitized. But clients don't hire consultants to fit in—they hire them to solve problems others can't.

Kasey Jones
Kasey Jones

Leverage

+7

🏔️ Solo CEO mindset: Why Expert Knowledge Kills Sales (And How to Fix It)

Jul 20, 2025

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9 min read

🏔️ Solo CEO mindset: Why Expert Knowledge Kills Sales (And How to Fix It)

Your expertise isn't the problem. It's how you're trying to communicate it...

Kasey Jones
Kasey Jones

Premium Positioning

+3

From Outsider to CEO: How Consultants Can Build a Business Around Their Unique Genius

Mar 23, 2025

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6 min read

From Outsider to CEO: How Consultants Can Build a Business Around Their Unique Genius

Being "too much" is your secret weapon (not your weakness)

Kasey Jones
Kasey Jones

Hi, I’m Kasey Jones and this is Essentialist CEO.

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