The world feels like it's burning.

I know you feel it too. The constant barrage of news that makes your stomach drop. The overwhelming sense that things are spiraling out of control. The paralysis that comes from watching events unfold that you're powerless to stop.

It's too easy to stay in the doom loop. And too hard to break out.

Constant scrolling. Refreshing. Reading one more article. Watching one more video. As if staying informed will somehow give you power over what's happening.

But all it does is make you feel more helpless.

And here's what I've learned after years of building businesses and navigating personal chaos:

This isn't just about global events.

This is also about your business feeling out of control.

It's about lying awake at 3 AM, wondering where your next client will come from.

It's about feeling like you're at the mercy of forces you can't predict or influence.

It's about being really REALLY F*CKING good at what you do while feeling completely powerless over whether anyone will hire you to do it.

Today, I want to talk about the dichotomy that changes everything: accepting what you cannot control while taking RADICAL ownership of what you can.

And I want to share what I'm choosing to do with the control I have.

Let's start with the brutal reality check.

You can't control:

You just can't.

And here's the cost of fighting that reality:

Doom scrolling gives you the illusion of staying informed, but it actually just makes you feel more powerless. You're consuming information you can do absolutely FREAKING NOTHING about, which trains your nervous system to feel helpless.

Obsessing over referrals that may never come creates anxiety without action. You're hoping someone will think of you, recommend you, save you.

But that just keeps you in waiting mode instead of CEO mode.

Trying to control the uncontrollable is exhausting. It drains the exact energy you need to change what you actually CAN control.

The brutal truth: When you stay focused on what you can't control, you rob yourself of the energy needed to change what you can.

I see this with my clients all the time.

All that energy, that precious, finite energy, is going toward things they cannot control.

And it's keeping them stuck.

When the world feels overwhelming, when your business feels out of control, here's what I've learned:

You don't start by trying to move the boulder. You start by proving to yourself that you can move at all.

Sometimes taking control starts with the tiniest decisions:

These aren't trivial. These aren't "self-care fluff."

Every small act of control teaches your nervous system something different: "Oh. I CAN choose. I DO have agency. Movement is possible."

I’ve learned a shocking truth in my 8 years of entrepreneurship and coaching, mentoring, and consulting 1000+ entrepreneurs.

When you're paralyzed by overwhelm, whether that's global chaos or business anxiety, you can't execute even the simplest strategy.

But when you start proving to yourself, through small daily actions, that you DO have agency? That you CAN move? That you ARE capable of change?

The same principle that works with your 5-minute walk works with your business.

From Personal Agency to Business Control

You don't need to:

That's not control. That's chaos disguised as productivity.

Real business control starts small. And it starts with the areas that feel most out of control right now.

Stop sounding like everyone else. Get crystal clear on the ONE transformation you deliver and exactly who needs it.

What this looks like: Going from "I help businesses with operations" to "I help 7-figure service businesses eliminate the chaos keeping founders working 60-hour weeks."

Stop waiting for referrals. Systematically reach out to your ideal clients and start conversations instead of hoping they find you.

What this looks like: 5 messages per week to CEOs who fit your ideal client profile—not pitching, but starting relationships.

Stop custom-building everything. Create repeatable frameworks and templates that get better with each use instead of starting from scratch every time.

What this looks like: Turning your best client work into a methodology that can be applied systematically instead of reinventing the wheel.

Stop keeping everything in your head. Document your processes and build infrastructure that works whether you're having a good day or a rough one.

What this looks like: A client onboarding process that runs itself and project management that keeps everything visible.

Stop trying to fix everything at once. Choose your ONE essential next step and say no to distractions disguised as opportunities.

What this looks like: Three months focused only on positioning before touching anything else—then watching leads increase 300%.

Every client who transforms their business follows this pattern:

This isn't about working harder. It's about rebuilding your relationship with control itself and going from victim of circumstances to the CEO of outcomes.

The world feels overwhelming. My country feels like it's spiraling. My heart breaks constantly.

Every morning, I wake up to news that makes me want to crawl back under the covers. Every scroll brings fresh horror. Every headline reminds me how little power I have to stop what's happening.

I could spend all my time doom scrolling, feeling helpless. I could stay paralyzed, overwhelmed, powerless.

But that doesn't help anyone. And it sure as hell doesn't help me.

So here's what I'm choosing to control:

Starting in October, I'm committing 2% of my revenue to charitable causes:

I can't single-handedly stop what's happening in Gaza, in Sudan, in my own country. But I can contribute resources to organizations that ARE fighting these battles.

It's not everything. It's not enough. But it's something.

And something is infinitely more powerful than helpless scrolling.

For every client I sign, every dollar I earn, a portion will go directly to causes that matter. My business growth becomes fuel for change. My work gets channeled into supporting people fighting for what I believe in.

This is me taking the smallest action I can take right now. Not because I'm a hero. But because I refused to stay paralyzed.

(Note: I’ll be spending some time over the coming weeks researching and selecting the organizations that I’ll be giving to for October. If you have any to suggest that are aligned with my goals, let me know)

What are YOU choosing to control?

The smallest action available to you right now.

If your business feels out of control—stuck in feast-famine, drowning in overwhelm, at the mercy of referral luck—take The Essentialist Compass assessment. Get surgical clarity on what you CAN control to change everything.

Because here's the thing: You have more agency than you think. You just need to start using it.

You will always have less control than you want. The world will always feel chaotic.

But when you stop fighting what you can't control and start owning what you can, everything shifts. You go from victim to CEO. From overwhelmed to strategic. From helpless to powerful.

Not because the world becomes less chaotic. But because you become someone who knows how to find their agency even in the chaos.

Accept what you cannot control. Take radical ownership of what you can. Build from there.

So what are you choosing to control?

In love and growth,
Kasey

P.S. If your business feels out of control—stuck in feast-famine, drowning in overwhelm, at the mercy of referral luck—The Essentialist Compass assessment will give you surgical clarity on what you CAN control to change everything. Get your personalized roadmap for taking back control.

P.P.S. Reply and tell me: What's the ONE thing you're taking control of this week? Your action might inspire someone else to take theirs.