Kasey Jones

Future You

The Universe Gave Me a Pop Quiz. I Almost Failed It

Feb 1, 2026

•

9 min read

The Universe Gave Me a Pop Quiz. I Almost Failed It

The Integration Experiment: Closing the Gap Between Knowing and Living

Kasey Jones

I Made the Best Investment of My Life Two Weeks Ago. It Wasn't in My Business.

Jan 29, 2026

•

12 min read

I Made the Best Investment of My Life Two Weeks Ago. It Wasn't in My Business.

Kasey Jones

Premium Positioning

The Swiss Army Knife trap (and why it keeps you underpaid)

Jan 25, 2026

•

11 min read

The Swiss Army Knife trap (and why it keeps you underpaid)

Your versatility isn't the asset you think it is.

Kasey Jones

Premium Positioning

You're selling the wrong thing (and it's costing you clients)

Jan 22, 2026

•

10 min read

You're selling the wrong thing (and it's costing you clients)

You're not losing these people because your service isn't valuable. You're losing them because you're selling the wrong thing entirely.

Kasey Jones

Why the most systematic people I know wing it on sales calls (and then blame their personality)

Jan 19, 2026

•

12 min read

Why the most systematic people I know wing it on sales calls (and then blame their personality)

You'd never wing it with client delivery. So why are you winging it on sales calls?

Kasey Jones

Sales

The pre-call mistake that's killing your close rate (and the 3-question fix)

Jan 15, 2026

•

10 min read

The pre-call mistake that's killing your close rate (and the 3-question fix)

Discovery is for them, not you. Here's the 3-question framework that does the work before you ever get on the call.

Kasey Jones

Client Experience

"Once I figure this out, then I'll..." — the most dangerous sentence in your business

Jan 11, 2026

•

13 min read

"Once I figure this out, then I'll..." — the most dangerous sentence in your business

The goalposts keep moving. The 'right time' never comes. And you stay exactly where you are.

Kasey Jones

Revenue Generation

The Hidden Cost of Being an Order Taker (and how to become irreplaceable)

Jan 8, 2026

•

12 min read

The Hidden Cost of Being an Order Taker (and how to become irreplaceable)

The difference between $10K months and $50K months isn't working harder — it's architecting smarter.

Kasey Jones

Future You

Jan 4, 2026

•

16 min read

The real reason your past goals didn't stick (it's not discipline)

Your conscious mind sets goals. Your subconscious mind sabotages them. Here's how to fix that.

Kasey Jones

Future You

Dec 28, 2025

•

12 min read

9 Questions to Find Your Annual Theme (and forget resolutions)

30 minutes and a year of clearer decisions

Kasey Jones

Future You

Dec 26, 2025

•

13 min read

Why New Year's Resolutions Keep You Stuck (And What I Do Instead)

One decision that makes a thousand decisions easier.

Kasey Jones

Entrepreneurial Mindset

Dec 21, 2025

•

14 min read

Why going out on your own didn't give you the freedom you expected (And the cage you rebuilt without realizing it)

What made you 'difficult' as an employee makes you invaluable now. So why are you still hiding it?

Kasey Jones

Premium Positioning

Why hiding what makes you different keeps you competing on price (And how your contrarian opinions attract premium clients)

Dec 18, 2025

•

12 min read

Why hiding what makes you different keeps you competing on price (And how your contrarian opinions attract premium clients)

Standing for something is what makes you valuable to your ideal clients

Kasey Jones

The Myth of More (and why it keeps you stuck with less)

Dec 14, 2025

•

15 min read

The Myth of More (and why it keeps you stuck with less)

You're not covering your bases. You're guaranteeing failure.

Kasey Jones

Client Transformation

What happens in the first 14 days with a client determines whether they refer you or forget you

Dec 11, 2025

•

15 min read

What happens in the first 14 days with a client determines whether they refer you or forget you

If you're not capturing this data upfront, you're making your marketing 10x harder.

Kasey Jones

Business Systems

Dec 7, 2025

•

14 min read

The true cost of wrong-fit clients (it goes far deeper than money)

The real problem isn't the hours. It's what the hours are going toward.

Kasey Jones

Premium Positioning

The Red Flag Client Assessment: Who to Say No To and Why

Dec 4, 2025

•

13 min read

The Red Flag Client Assessment: Who to Say No To and Why

The math on wrong-fit clients is brutal. Let me show you why accepting them is costing you a whole lot more than you realize.

Kasey Jones

Business Systems

Why Staying Busy Keeps You Broke (And What You're Really Avoiding)

Nov 30, 2025

•

11 min read

Why Staying Busy Keeps You Broke (And What You're Really Avoiding)

I just got off a call with someone running 5 business models. All failing. I gave him the clear path. He added a 6th instead. This isn't about him—it's about all of us.

Kasey Jones

Premium Positioning

The 3-Source System Every Consultant Needs (none of them are lead magnets)

Nov 26, 2025

•

10 min read

The 3-Source System Every Consultant Needs (none of them are lead magnets)

Posting 5x/day on LinkedIn. Building lead magnets nobody downloads. All that activity, zero compounding. Here's what actually works instead.

Kasey Jones

Premium Positioning

Nov 23, 2025

•

10 min read

The Hidden Cost of Saying Yes to Everyone (And how wrong-fit work destroys confidence and growth)

It isn't just time. It's your confidence, your systems, and every opportunity you don't have space for

Kasey Jones

Premium Positioning

Your Fear of Being Too Specific Is Why You're Invisible (And How Narrowing Attracts More)

Nov 20, 2025

•

13 min read

Your Fear of Being Too Specific Is Why You're Invisible (And How Narrowing Attracts More)

One positioning statement took me from inconsistent $10-20K months to consistent $40-50K in 4 months. Not because I got better at my work—because I got specific about who it's for.

Kasey Jones

Leverage

Nov 16, 2025

•

13 min read

Why your "good enough" visual brand is costing you money (And how to build one that wows)

If your positioning says premium and differentiated but your brand looks generic, you have a mismatch problem.

Kasey Jones

Premium Positioning

Nov 13, 2025

•

14 min read

Why 'specific positioning' isn't enough (and what magnetic actually requires)

Your positioning might be technically accurate and still attract the wrong people. Here's how to know if you're speaking their language or yours.

Kasey Jones

Business Systems

Nov 9, 2025

•

13 min read

Your Content Overwhelm Is Costing You Seven Figures (And How to Build an Ecosystem Instead)

I teach systematic. I teach leverage. And yet my content has been a collection of side hustles...

Kasey Jones

Business Systems

🏔️ Essentialist CEO: Why 2026 is the tipping point for fractional leadership (and how to make it work for you)

Nov 7, 2025

•

8 min read

🏔️ Essentialist CEO: Why 2026 is the tipping point for fractional leadership (and how to make it work for you)

A closer look at what’s driving the rise — and how to get ahead of it.

Kasey Jones

Kasey Jones

The Universe Gave Me a Pop Quiz. I Almost Failed It

I Made the Best Investment of My Life Two Weeks Ago. It Wasn't in My Business.

The Swiss Army Knife trap (and why it keeps you underpaid)

You're selling the wrong thing (and it's costing you clients)

Why the most systematic people I know wing it on sales calls (and then blame their personality)

The pre-call mistake that's killing your close rate (and the 3-question fix)

"Once I figure this out, then I'll..." — the most dangerous sentence in your business

The Hidden Cost of Being an Order Taker (and how to become irreplaceable)

The real reason your past goals didn't stick (it's not discipline)

9 Questions to Find Your Annual Theme (and forget resolutions)

Why New Year's Resolutions Keep You Stuck (And What I Do Instead)

Why going out on your own didn't give you the freedom you expected (And the cage you rebuilt without realizing it)

Why hiding what makes you different keeps you competing on price (And how your contrarian opinions attract premium clients)

The Myth of More (and why it keeps you stuck with less)

What happens in the first 14 days with a client determines whether they refer you or forget you

The true cost of wrong-fit clients (it goes far deeper than money)

The Red Flag Client Assessment: Who to Say No To and Why

Why Staying Busy Keeps You Broke (And What You're Really Avoiding)

The 3-Source System Every Consultant Needs (none of them are lead magnets)

The Hidden Cost of Saying Yes to Everyone (And how wrong-fit work destroys confidence and growth)

Your Fear of Being Too Specific Is Why You're Invisible (And How Narrowing Attracts More)

Why your "good enough" visual brand is costing you money (And how to build one that wows)

Why 'specific positioning' isn't enough (and what magnetic actually requires)

Your Content Overwhelm Is Costing You Seven Figures (And How to Build an Ecosystem Instead)

🏔️ Essentialist CEO: Why 2026 is the tipping point for fractional leadership (and how to make it work for you)

Hi, I’m Kasey Jones and this is Essentialist CEO.