Kasey Jones

Entrepreneurial Mindset

Why "accepting" your miserable work is the most expensive decision you'll ever make

Apr 12, 2026

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11 min read

Why "accepting" your miserable work is the most expensive decision you'll ever make

He said it like it was the grown-up thing to do.

Kasey Jones

Every low-fee client you take is costing you a premium one (here's the math)

Apr 10, 2026

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12 min read

Every low-fee client you take is costing you a premium one (here's the math)

It's not that they can't pay more. It's that you let them file you at a lower price.

Kasey Jones

Future You

Apr 5, 2026

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11 min read

🏔 Essentialist CEO: Why the most important work is always the work you "don't have time" for

The closer you get to the breakthrough, the louder the avoidance gets. Here's what's actually happening — and what to do about it.

Kasey Jones

Managing Overwhelm

The Limiting Beliefs Costing You $100K+ Per Year

Apr 3, 2026

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14 min read

The Limiting Beliefs Costing You $100K+ Per Year

Most of us make decisions from our most stressed, scared, overwhelmed self. There's a better way.

Kasey Jones

The Difference Between Panic-Driven and Purpose-Driven (And How to Get There)

Mar 29, 2026

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8 min read

The Difference Between Panic-Driven and Purpose-Driven (And How to Get There)

The revenue change was real. But that wasn't the part that changed everything.

Kasey Jones

Leverage

Mar 26, 2026

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7 min read

⛰️ Essentialist CEO: How to Double Your Revenue With 1/5th Fewer Leads Per Month

The math will genuinely surprise you. More leads isn't the answer — and I can prove it.

Kasey Jones

You're Not Stuck Because You're Failing. You're Stuck Because You're Fine.

Mar 22, 2026

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13 min read

You're Not Stuck Because You're Failing. You're Stuck Because You're Fine.

He'd built a business over 25 years. It was working okay. And that was exactly the problem.

Kasey Jones

Why "Getting Your Name Out There" Isn't Working

Mar 19, 2026

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9 min read

Why "Getting Your Name Out There" Isn't Working

It wasn't about their writing. It wasn't their experience. Here's what actually made the difference.

Kasey Jones

Sales

Your Lead-to-Client Conversion Forensics: Where Are You Losing People?

Mar 15, 2026

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12 min read

Your Lead-to-Client Conversion Forensics: Where Are You Losing People?

You don't need more leads. You need to stop doing 7 things badly and start doing 2 things well. Here's how to figure out which 2.

Kasey Jones

Sales

The Only 5 Pipeline Metrics That Actually Matter

Mar 12, 2026

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12 min read

The Only 5 Pipeline Metrics That Actually Matter

Most entrepreneurs are either tracking nothing or tracking everything. Both keep you stuck. Here are the only 5 numbers that actually matter — plus a free tracker to make it stupid simple.

Kasey Jones

Business Operations

The CEO You're Becoming Doesn't Do What You're Doing Right Now

Mar 8, 2026

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12 min read

The CEO You're Becoming Doesn't Do What You're Doing Right Now

Every hour you spend on work the future version of you would never touch is an hour stolen from the business you're supposed to be building.

Kasey Jones

Business Operations

Mar 6, 2026

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11 min read

The 5 Automations Every CEO Needs First

Most entrepreneurs start with the sexy automations and ignore the ones that actually make them money. Here's the stack that changes everything.

Kasey Jones

Premium Positioning

Why You're Undercharging (And The Math That Proves It)

Mar 1, 2026

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12 min read

Why You're Undercharging (And The Math That Proves It)

The number one piece of feedback I give every single client when they show me their first offer document. And it's not about pricing.

Kasey Jones

Premium Positioning

Feb 26, 2026

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13 min read

The $20K Offer Architecture: Building Premium Positioning

Most consultants build proposals. Premium consultants build an offer stack. Here's the difference — and the 5 layers that make it work.

Kasey Jones

Client Experience

Feb 22, 2026

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13 min read

From Custom Everything to Customized Framework

The mindset trap that keeps consultants reinventing from scratch.

Kasey Jones

Business Systems

Building Your Repeatable Transformation Method

Feb 19, 2026

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13 min read

Building Your Repeatable Transformation Method

The 5-step framework for consultants who are done starting from scratch.

Kasey Jones

Premium Positioning

From Generic Professional to Magnetic Expert

Feb 15, 2026

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9 min read

From Generic Professional to Magnetic Expert

The day I stopped apologizing for laughing too loud, my business transformed.

Kasey Jones

Premium Positioning

The Contrarian Positioning Strategy: When Everyone Zigs, How to Zag

Feb 12, 2026

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13 min read

The Contrarian Positioning Strategy: When Everyone Zigs, How to Zag

Dominic said the thing he was terrified to say on a panel. Then his phone started ringing.

Kasey Jones

Buyer's Journey

Feb 8, 2026

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8 min read

The Deal Isn't Dead Until They Tell You

The prospect didn't ghost you because you're not good enough. Here's what's actually happening.

Kasey Jones

Buyer's Journey

The Email Sequence That Turns Strangers Into Buyers

Feb 5, 2026

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12 min read

The Email Sequence That Turns Strangers Into Buyers

Most people send a calendar confirmation and hope for the best. Here's what to do instead.

Kasey Jones

Future You

The Universe Gave Me a Pop Quiz. I Almost Failed It

Feb 1, 2026

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9 min read

The Universe Gave Me a Pop Quiz. I Almost Failed It

The Integration Experiment: Closing the Gap Between Knowing and Living

Kasey Jones

I Made the Best Investment of My Life Two Weeks Ago. It Wasn't in My Business.

Jan 29, 2026

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12 min read

I Made the Best Investment of My Life Two Weeks Ago. It Wasn't in My Business.

Kasey Jones

Premium Positioning

The Swiss Army Knife trap (and why it keeps you underpaid)

Jan 25, 2026

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11 min read

The Swiss Army Knife trap (and why it keeps you underpaid)

Your versatility isn't the asset you think it is.

Kasey Jones

Premium Positioning

You're selling the wrong thing (and it's costing you clients)

Jan 22, 2026

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10 min read

You're selling the wrong thing (and it's costing you clients)

You're not losing these people because your service isn't valuable. You're losing them because you're selling the wrong thing entirely.

Kasey Jones

Why Your Sales Conversations Feel Hard (And How to Fix It)

Jan 19, 2026

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12 min read

Why Your Sales Conversations Feel Hard (And How to Fix It)

You'd never wing it with client delivery. So why are you winging it on sales calls?

Kasey Jones

Kasey Jones

Why "accepting" your miserable work is the most expensive decision you'll ever make

Every low-fee client you take is costing you a premium one (here's the math)

🏔 Essentialist CEO: Why the most important work is always the work you "don't have time" for

The Limiting Beliefs Costing You $100K+ Per Year

The Difference Between Panic-Driven and Purpose-Driven (And How to Get There)

⛰️ Essentialist CEO: How to Double Your Revenue With 1/5th Fewer Leads Per Month

You're Not Stuck Because You're Failing. You're Stuck Because You're Fine.

Why "Getting Your Name Out There" Isn't Working

Your Lead-to-Client Conversion Forensics: Where Are You Losing People?

The Only 5 Pipeline Metrics That Actually Matter

The CEO You're Becoming Doesn't Do What You're Doing Right Now

The 5 Automations Every CEO Needs First

Why You're Undercharging (And The Math That Proves It)

The $20K Offer Architecture: Building Premium Positioning

From Custom Everything to Customized Framework

Building Your Repeatable Transformation Method

From Generic Professional to Magnetic Expert

The Contrarian Positioning Strategy: When Everyone Zigs, How to Zag

The Deal Isn't Dead Until They Tell You

The Email Sequence That Turns Strangers Into Buyers

The Universe Gave Me a Pop Quiz. I Almost Failed It

I Made the Best Investment of My Life Two Weeks Ago. It Wasn't in My Business.

The Swiss Army Knife trap (and why it keeps you underpaid)

You're selling the wrong thing (and it's costing you clients)

Why Your Sales Conversations Feel Hard (And How to Fix It)

Hi, I’m Kasey Jones and this is Essentialist CEO.