You're making $10-20K, but it’s inconsistent. Revenue feels random. You're relying on referrals that have slowed down. And you have no idea where your next client is coming from.

Here's what nobody's telling you: You don't have a marketing problem. You have a positioning problem.

And trying to "do more marketing" before you fix your positioning is like trying to sell something you haven't clearly defined. It's exhausting, ineffective, and keeps you stuck in the referral roulette cycle.

In this 90-minute workshop, I'm going to show you exactly why experienced entrepreneurs like you stay stuck at inconsistent $10-20K months—and the surgical precision required to break through to predictable $30-50K+.

You'll discover:

This isn't about adding more tactics to your already-overwhelming list. This is about getting crystal clear on what YOUR business specifically needs to move from chaos to control.

If you're an experienced entrepreneur who's making decent money but knows you should be making significantly more—and you're tired of feeling like your business is out of your control—this workshop will give you the clarity you've been missing.

Reserve your spot now. Let's fix the foundation so everything else actually works.

Register for Wednesday’s Workshop Now

A few weeks ago, someone in the Essentialist CEO Collective asked for mindset resources—books, podcasts, newsletters to help them improve as a CEO.

It's a great question. The kind I see all the time.

But after 10+ years in this game, after coaching hundreds of entrepreneurs, after building and burning down and rebuilding my own business multiple times, I've learned something most people don't want to hear:

The resources don't matter if you don't know what YOUR specific problem is.

And more importantly: Your mindset isn't the problem. Your ability to stay in the game long enough to find success is.

You've probably heard the stat: 95% of startups fail.

I come from the early-stage tech startup world. And every veteran expert will tell you the same thing:

The number one reason startups fail is because the founder quits.

Not because the idea was bad. Not because the market wasn't there. Not because they ran out of money.

They quit.

Sometimes it feels forced: money runs out, burnout hits, life happens. But at the end of the day? It's still a decision to quit.

Your number one goal as an entrepreneur is to stay in the game long enough to actually succeed.

Which means you have to support yourself—your mind, your body, your spirit, your finances, your relationships—to be able to stay in it when it gets hard.

Three years ago, I did something that felt like giving up.

I took a day job.

I'd been in constant feast-or-famine mode, and the stress was eating me alive.

So I took a job. I hadn’t been looking, but when the offer came, it felt like a rescue, so I took it for a year. Not going to lie, I hated it. But it's still one of the best things I've ever done for my journey as an entrepreneur.

It let me hit the reset button. It calmed down the stress levels. It gave me space to think strategically instead of desperately.

That "failure"? It kept me in the game.

Taking that job didn't just give me financial stability. It gave me perspective on why I'd been so close to quitting—and what actually keeps entrepreneurs in the game.

It's not willpower. It's not having a better strategy. It's supporting yourself across 5 core areas so you don't break:gy or the most discipline. It's about supporting yourself across 5 core areas:

Neglect any one for too long, and you'll quit. Not because you're weak, but because you're human.

Your mind is the control center. It's your mental game—how you handle fear, uncertainty, rejection. Your decision-making under pressure. The stories you tell yourself about who you are and what you're capable of.

When your mental game is strong, you can handle the lows of entrepreneurship. When it's not? Every setback feels like proof you're not cut out for this.

I've watched brilliant entrepreneurs quit, not because their business wasn't working or couldn’t work, but because their mind convinced them it never would.

The entrepreneurs who make it aren't the ones without fear or self-doubt. They're the ones who've learned to work WITH their mind instead of being controlled by it.

Common patterns to watch for:

For years, I thought my anxiety was a mind problem. But when I started tracking? I noticed a pattern within days.

Every single morning I woke up anxious and overwhelmed, I could trace it back to two things: I hadn't moved my body the day before, and I hadn't slept well the night before.

It wasn't a mindset problem. It was a body problem showing up as anxiety.

This is why these pillars aren't separate. They're deeply intertwined. Your mind affects your body. Your body affects your mind.

Your body is the vehicle you're driving. If the vehicle is broken (or breaking) down, it doesn't matter how good your strategy is, you're not going anywhere.

Your body keeps the score. And when it says "enough," it doesn't ask permission. It just shuts you down.

I grew my first business to $50K a month in revenue. From the outside, it looked like I was killing it. But I was miserable. I was doing work I wasn't good at and didn't enjoy, for people who treated me like shit.

It took my body completely shutting down—developing severe vertigo from a viral ear infection—for me to realize I hated every second of what I'd built.

Your body will tell you the truth before your mind will. But only if you're paying attention.

Here's something I discovered through tracking: For years, I thought my anxiety was a mind problem. But every single morning I woke up anxious and overwhelmed, I could trace it back to two things: I hadn't moved my body the day before, and I hadn't slept well the night before.

It wasn't a mindset problem. It was a body problem showing up as anxiety.

This is why these pillars aren't separate. They're deeply intertwined.

Spirit is what most people skip. It feels intangible. Woo-woo.

But here's what I mean: Your connection to something bigger than you. A reminder that you're a tiny speck on a tiny speck floating in a constantly expanding, almost infinitely large universe.

It's about perspective. About remembering both how small you are AND how interconnected you are to others. How magical this life is. How incredibly lucky and fortunate you are to even exist.

And also, that all we have is now. The past is gone. The future isn’t guaranteed.

When I can remember I'm part of something so much bigger than my business stress, my LinkedIn performance, or whether I impressed the right people, everything shifts.

Nearly every time I've felt lost in my life and business, it's been connected to this.

I get caught up in the grind of trying to impress my parents, society, LinkedIn. I forget to reconnect to an inner sense of knowing and a grander, magical sense of purpose in the universe.

For me, this reconnection happens in a few ways, each serving to make my heart swell and my mind open.

Your practices might look completely different. That's the point. This isn't about doing it "right." It's about finding what reminds YOU that you're part of something bigger.

Because when you lose that connection? When you're only focused on the next client, the next launch, the next milestone? You forget why any of this matters in the first place.

And that's when you quit.

Money. The thing nobody wants to talk about, but everyone is stressed about.

Your financial stress isn't just making you anxious. It's making you a worse CEO.

Desperate entrepreneurs make terrible decisions.

This is why taking that day job was the smartest business move I ever made. It looked like giving up. It felt like failure. But it gave me something priceless: the ability to think strategically instead of desperately.

Here's something I told someone in the Collective recently: They felt called to support people in need, but those people couldn't pay them. And they were struggling financially themselves.

My response? You can't help people who are struggling when you're struggling yourself.

Serve people who can afford to pay you. Build to stability. THEN create programs for people in need.

That's not selling out. That's strategic CEO thinking.

Entrepreneurship is isolating. The people in your life didn't sign up for your business journey, they signed up for relationship with YOU.

This is about two things:

Around the same time I took that day job, my now-husband and I were dating, and our relationship was a mess. We were constantly fighting. And frankly, the fact that I was stressed all the time about money and my business didn't help.

We agreed to start couples counseling.

Not going to lie, it was hard. But it completely changed us, as individuals and as a couple. It is the reason why we ultimately married.

I have zero doubt in my mind that I would not have the business I have now if we hadn't gotten to that place. We stopped arguing and instead got on the same page. Where we learned how to really support each other and be in one another's corner.

You can't build a sustainable business while your relationships are falling apart around you.

But here's the other piece about relationships that changed everything for me:

I used to work with anyone who would pay me. Now? I only work with people where there's real energetic and values alignment.

As a result, my work is so much more rewarding. I can say emphatically that all of my clients are also close friends of mine. People whom I would support not just professionally but personally. And I know they would do the same for me.

That changes everything.

Because entrepreneurship is hard. And doing it surrounded by people who drain you—whether that's clients who don't respect you, or a partner who doesn't support you, or "friends" who make you feel small—makes it impossible.

The entrepreneurs who last? They've figured out how to cultivate relationships that actually sustain them. And they've learned to show up for those people too.

You can't do this alone. But you also can't expect people to carry you without burning out.

Now you know the 5 pillars. You understand what they mean and why they matter.

But here's what I'm NOT going to do: give you a generic list of resources and tell you to go read these books, listen to these podcasts, follow this prescription.

Because the fastest way to improve any area of your life isn't to follow someone else's prescription. It's to start gathering data about what's actually happening for YOU.

I learned this with my sleep story. I started tracking how I felt every morning. Within a week, the pattern was painfully obvious. The data didn't lie. And once I saw the pattern, the solution became clear.

Most entrepreneurs are running on intuition and anxiety. They think they know what their problems are. But when you actually track the data? You discover patterns you never saw coming.

So before you do anything else, I want you to start gathering data.

At the end of each day, spend 5 minutes asking yourself these questions. Put it in Notion, in a journal, in your Notes app—wherever you'll actually do it consistently.

Daily Questions:

Weekly Questions (Pick a day—Sunday or Monday works well):

Do this for two weeks. Just observe. Don't judge.

You'll start seeing patterns you never noticed before.

And then you'll know exactly which pillar needs your attention first.

Start tracking. Today.

Do this for two weeks. Notice the patterns. See what emerges.

And then, hit reply and tell me what you discovered.

Tell me which pillar is bleeding the most energy. Tell me what pattern surprised you. Tell me where you're stuck.

Because THAT'S when I can actually help you. Not with a generic resource list, but with specific guidance for YOUR situation.

Some of you will discover you need nervous system work. Some will realize it's all financial stress. Some will find out it's a relationship that's draining everything. Some will realize your body has been screaming at you and you haven't been listening.

And once you know? We can talk about what to actually do about it.

The resources exist. The practices exist. The frameworks exist.

But they only work when they're matched to your actual problem.

This diagnostic approach? This is how I work with everything.

In my upcoming workshop, From Referral Roulette to Predictable $30k Months, I'm walking you through the exact same process—but for your BUSINESS.

We'll assess where you are across the 5 core elements that determine whether you can finally stop relying on unpredictable referrals and scale your business or stay stuck. You'll walk away knowing exactly what to work on first.

No more guessing. No more following formulas that don't fit you. Just painful clarity.

Grab your spot in the workshop here.

The first time I ran this, I charged $100 for it and someone (who is now a member of the Collective) told me I could've charged 10x for it. It's free, but you'll walk away with the kind of clarity most people pay thousands for.

But it all starts with being able to diagnose yourself.

So, do this tracking work for your life. Learn to see your own patterns.

And then let's talk, both about what you discovered here and about where your business needs attention.

Because your business strategy won't matter if you can't stay in the game long enough to execute it.

Go gather your data. I'll be here when you're ready.

In love and growth,
Kasey

P.S. The entrepreneurs who make it aren't the ones with the best strategy or the most talent. They're the ones who figured out how to support themselves across all 5 pillars so they could stay in the game. Start tracking. You'll be surprised what you discover.