Essentialist CEO with Kasey Jones
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High Ticket Clients

Premium Positioning

+3

Your Fear of Being Too Specific Is Why You're Invisible (And How Narrowing Attracts More)

Nov 20, 2025

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13 min read

Your Fear of Being Too Specific Is Why You're Invisible (And How Narrowing Attracts More)

One positioning statement took me from inconsistent $10-20K months to consistent $40-50K in 4 months. Not because I got better at my work—because I got specific about who it's for.

Kasey Jones
Kasey Jones

Client Transformation

+3

🏔️ Essentialist CEO: Your Vague Positioning Is Bleeding Money (And You Don't Even Know It)

Oct 26, 2025

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10 min read

🏔️ Essentialist CEO: Your Vague Positioning Is Bleeding Money (And You Don't Even Know It)

9 sessions, same fatal flaw. Here's what's costing you at least $10K+ monthly

Kasey Jones
Kasey Jones

Leverage

+10

Why 60% newsletter engagement became 0.7% conversions (and what that exposed about my positioning)

Oct 12, 2025

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14 min read

Why 60% newsletter engagement became 0.7% conversions (and what that exposed about my positioning)

From 40-50% show rates to 20% same format, same audience, completely different messaging (here's what changed)

Kasey Jones
Kasey Jones

Premium Positioning

+5

🏔️ Essentialist CEO: The Corporate Conditioning That's Killing Your Income

Aug 31, 2025

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13 min read

🏔️ Essentialist CEO: The Corporate Conditioning That's Killing Your Income

You've been taught you to sound safe and sanitized. But clients don't hire consultants to fit in—they hire them to solve problems others can't.

Kasey Jones
Kasey Jones

Leverage

+7

🏔️ Solo CEO mindset: Why Expert Knowledge Kills Sales (And How to Fix It)

Jul 20, 2025

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9 min read

🏔️ Solo CEO mindset: Why Expert Knowledge Kills Sales (And How to Fix It)

Your expertise isn't the problem. It's how you're trying to communicate it...

Kasey Jones
Kasey Jones

Managing Overwhelm

+10

🏔Solo CEO mindset: The Scarcity Trap: Why 83% of Consultants Design Businesses That Exhaust Them

Jul 6, 2025

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12 min read

🏔Solo CEO mindset: The Scarcity Trap: Why 83% of Consultants Design Businesses That Exhaust Them

The mindset shift that transforms desperate hustlers into strategic CEOs—without losing your drive

Kasey Jones
Kasey Jones

Sales

+6

🏔️ Solo CEO skillset: Minimum Viable Pipeline—Your first step to building a $10k/month consulting business

Jul 3, 2025

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9 min read

🏔️ Solo CEO skillset: Minimum Viable Pipeline—Your first step to building a $10k/month consulting business

(this is how you stop throwing spaghetti on the wall...)

Kasey Jones
Kasey Jones

Sales

+7

🏔️ Essentialist CEO: The Outreach Paradox: Why Smart People Sabotage Their Own Success

Jun 15, 2025

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10 min read

🏔️ Essentialist CEO: The Outreach Paradox: Why Smart People Sabotage Their Own Success

The body-based fear that keeps brilliant entrepreneurs hiding (and the journaling practice that dissolves it)

Kasey Jones
Kasey Jones

Sales

+3

🏔️ Solo CEO skillset: The DM-framework to book your first 5 sales calls FAST

Jun 12, 2025

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10 min read

🏔️ Solo CEO skillset: The DM-framework to book your first 5 sales calls FAST

(Jason closed 4 $10k+ clients with this playbook...)

Kasey Jones
Kasey Jones

Mental Health

+9

🏔️ Solo CEO mindset: The Silent Lie Costing You $10K+ Monthly

May 18, 2025

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12 min read

🏔️ Solo CEO mindset: The Silent Lie Costing You $10K+ Monthly

Kasey Jones
Kasey Jones

Business Systems

+13

The $19,000 Fear Tax: What Your Comfort Zone Costs You

May 11, 2025

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12 min read

The $19,000 Fear Tax: What Your Comfort Zone Costs You

The simple framework that helped my client go from $500 to $19,000 in weeks (plus a workshop invitation)

Kasey Jones
Kasey Jones

Business Systems

+14

Why Most Solo Consulting Businesses Won't Survive This Economy—And How to Make Sure Yours Does

May 7, 2025

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8 min read

Why Most Solo Consulting Businesses Won't Survive This Economy—And How to Make Sure Yours Does

The 5 critical systems that transform fragile service businesses into resilient profit engines—without working more hours.

Kasey Jones
Kasey Jones

Collective Trauma

+3

Navigating the Collective Freeze: How Consultants Can Lead Clients Through Economic Uncertainty

Apr 24, 2025

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8 min read

Navigating the Collective Freeze: How Consultants Can Lead Clients Through Economic Uncertainty

When the world feels chaotic, clear containers aren't constraints—they're gifts. Here's how to create structure that helps frozen clients move forward again...

Kasey Jones
Kasey Jones

Premium Positioning

+3

Transformation-Based Pricing: How Coaches & Consultants Can Earn More While Working Less

Apr 18, 2025

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7 min read

Transformation-Based Pricing: How Coaches & Consultants Can Earn More While Working Less

Go from low-ticket projects to high-ticket retainers without adding more work...

Kasey Jones
Kasey Jones

Hi, I’m Kasey Jones and this is Essentialist CEO.

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