Essentialist CEO with Kasey Jones
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Why 60% newsletter engagement became 0.7% conversions (and what that exposed about my positioning)

Oct 12, 2025

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14 min read

Why 60% newsletter engagement became 0.7% conversions (and what that exposed about my positioning)

From 40-50% show rates to 20% same format, same audience, completely different messaging (here's what changed)

Kasey Jones
Kasey Jones

Launch Workshop

🏔 Essentialist CEO: The State of Entrepreneurship in Q4 2025 (and how to master it for yourself)

Sep 21, 2025

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3 min read

🏔 Essentialist CEO: The State of Entrepreneurship in Q4 2025 (and how to master it for yourself)

Kasey Jones
Kasey Jones

Hi, I’m Kasey Jones and this is Essentialist CEO.

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