Essentialist CEO with Kasey Jones
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Leverage

Leverage

+3

Why your "good enough" visual brand is costing you money (And how to build one that wows)

Nov 16, 2025

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13 min read

Why your "good enough" visual brand is costing you money (And how to build one that wows)

If your positioning says premium and differentiated but your brand looks generic, you have a mismatch problem.

Kasey Jones
Kasey Jones

Business Systems

+5

Your Content Overwhelm Is Costing You Seven Figures (And How to Build an Ecosystem Instead)

Nov 9, 2025

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13 min read

Your Content Overwhelm Is Costing You Seven Figures (And How to Build an Ecosystem Instead)

I teach systematic. I teach leverage. And yet my content has been a collection of side hustles...

Kasey Jones
Kasey Jones

Business Systems

+4

🏔️ Essentialist CEO: Why staying busy keeps you stuck and broke (and how to build leverage instead)

Oct 19, 2025

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14 min read

🏔️ Essentialist CEO: Why staying busy keeps you stuck and broke (and how to build leverage instead)

Most entrepreneurs confuse motion with progress. Here's the difference—and how to fix it.

Kasey Jones
Kasey Jones

Leverage

+10

Why 60% newsletter engagement became 0.7% conversions (and what that exposed about my positioning)

Oct 12, 2025

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14 min read

Why 60% newsletter engagement became 0.7% conversions (and what that exposed about my positioning)

From 40-50% show rates to 20% same format, same audience, completely different messaging (here's what changed)

Kasey Jones
Kasey Jones

Leverage

+7

🏔️ Solo CEO mindset: Why Expert Knowledge Kills Sales (And How to Fix It)

Jul 20, 2025

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9 min read

🏔️ Solo CEO mindset: Why Expert Knowledge Kills Sales (And How to Fix It)

Your expertise isn't the problem. It's how you're trying to communicate it...

Kasey Jones
Kasey Jones

Leverage

+5

When Hustle Becomes Self-Sabotage: And Why Leverage Is the Answer

Apr 6, 2025

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6 min read

When Hustle Becomes Self-Sabotage: And Why Leverage Is the Answer

Why your high-achieving instincts might be the thing holding your business back

Kasey Jones
Kasey Jones

Business Systems

+4

The Solo CEO’s Guide to Leverage: How to Grow Without Burning Out

Apr 3, 2025

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6 min read

The Solo CEO’s Guide to Leverage: How to Grow Without Burning Out

You don’t need a big team to scale. You need leverage.

Kasey Jones
Kasey Jones

Hi, I’m Kasey Jones and this is Essentialist CEO.

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