Leverage
Leverage
+3
Nov 16, 2025
•
13 min read
Why your "good enough" visual brand is costing you money (And how to build one that wows)
If your positioning says premium and differentiated but your brand looks generic, you have a mismatch problem.
Leverage
+10
Oct 12, 2025
•
14 min read
Why 60% newsletter engagement became 0.7% conversions (and what that exposed about my positioning)
From 40-50% show rates to 20% same format, same audience, completely different messaging (here's what changed)
Leverage
+7
Jul 20, 2025
•
9 min read
🏔️ Solo CEO mindset: Why Expert Knowledge Kills Sales (And How to Fix It)
Your expertise isn't the problem. It's how you're trying to communicate it...
