Essentialist CEO with Kasey Jones
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Offer Design

Leverage

+10

Why 60% newsletter engagement became 0.7% conversions (and what that exposed about my positioning)

Oct 12, 2025

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14 min read

Why 60% newsletter engagement became 0.7% conversions (and what that exposed about my positioning)

From 40-50% show rates to 20% same format, same audience, completely different messaging (here's what changed)

Kasey Jones
Kasey Jones

Premium Positioning

+5

🏔️ Essentialist CEO: The Corporate Conditioning That's Killing Your Income

Aug 31, 2025

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13 min read

🏔️ Essentialist CEO: The Corporate Conditioning That's Killing Your Income

You've been taught you to sound safe and sanitized. But clients don't hire consultants to fit in—they hire them to solve problems others can't.

Kasey Jones
Kasey Jones

Zone of Genius

+3

🏔️ Solo CEO skillset: Building a $10k+ productized service from your expert knowledge

Aug 14, 2025

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10 min read

🏔️ Solo CEO skillset: Building a $10k+ productized service from your expert knowledge

(nail this and you'll never have to trade hours for services)

Kasey Jones
Kasey Jones

Leverage

+7

🏔️ Solo CEO mindset: Why Expert Knowledge Kills Sales (And How to Fix It)

Jul 20, 2025

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9 min read

🏔️ Solo CEO mindset: Why Expert Knowledge Kills Sales (And How to Fix It)

Your expertise isn't the problem. It's how you're trying to communicate it...

Kasey Jones
Kasey Jones

Managing Overwhelm

+10

🏔Solo CEO mindset: The Scarcity Trap: Why 83% of Consultants Design Businesses That Exhaust Them

Jul 6, 2025

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12 min read

🏔Solo CEO mindset: The Scarcity Trap: Why 83% of Consultants Design Businesses That Exhaust Them

The mindset shift that transforms desperate hustlers into strategic CEOs—without losing your drive

Kasey Jones
Kasey Jones

Business Systems

+14

Why Most Solo Consulting Businesses Won't Survive This Economy—And How to Make Sure Yours Does

May 7, 2025

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8 min read

Why Most Solo Consulting Businesses Won't Survive This Economy—And How to Make Sure Yours Does

The 5 critical systems that transform fragile service businesses into resilient profit engines—without working more hours.

Kasey Jones
Kasey Jones

Premium Positioning

+3

Transformation-Based Pricing: How Coaches & Consultants Can Earn More While Working Less

Apr 18, 2025

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7 min read

Transformation-Based Pricing: How Coaches & Consultants Can Earn More While Working Less

Go from low-ticket projects to high-ticket retainers without adding more work...

Kasey Jones
Kasey Jones

Hi, I’m Kasey Jones and this is Essentialist CEO.

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