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+3

Your Lead-to-Client Conversion Forensics: Where Are You Losing People?

Mar 15, 2026

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12 min read

Your Lead-to-Client Conversion Forensics: Where Are You Losing People?

You don't need more leads. You need to stop doing 7 things badly and start doing 2 things well. Here's how to figure out which 2.

Kasey Jones
Kasey Jones

Sales

+3

The Only 5 Pipeline Metrics That Actually Matter

Mar 12, 2026

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12 min read

The Only 5 Pipeline Metrics That Actually Matter

Most entrepreneurs are either tracking nothing or tracking everything. Both keep you stuck. Here are the only 5 numbers that actually matter — plus a free tracker to make it stupid simple.

Kasey Jones
Kasey Jones

Sales

+1

The Pain Primer

Jan 15, 2026

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10 min read

The Pain Primer

Discovery is for them, not you. Here's the 3-question framework that does the work before you ever get on the call.

Kasey Jones
Kasey Jones

Sales

+2

3 Reasons You Suck at Sales Calls (and the 7-step process that fixes it)

Oct 16, 2025

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11 min read

3 Reasons You Suck at Sales Calls (and the 7-step process that fixes it)

This is why you're secretly staying away from the calls that could close $10k deals...

Kasey Jones
Kasey Jones

Sales

+3

🏔️ Essentialist CEO: Creating Your Offer Doc That'll Make You Fall In Love with Selling

Aug 28, 2025

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9 min read

🏔️ Essentialist CEO: Creating Your Offer Doc That'll Make You Fall In Love with Selling

(how great offers are structured– and the abundance mindset they unlock)

Kasey Jones
Kasey Jones

Sales

+6

🏔️ Solo CEO skillset: Minimum Viable Pipeline—Your first step to building a $10k/month consulting business

Jul 3, 2025

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9 min read

🏔️ Solo CEO skillset: Minimum Viable Pipeline—Your first step to building a $10k/month consulting business

(this is how you stop throwing spaghetti on the wall...)

Kasey Jones
Kasey Jones

Sales

+7

🏔️ Essentialist CEO: The Outreach Paradox: Why Smart People Sabotage Their Own Success

Jun 15, 2025

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10 min read

🏔️ Essentialist CEO: The Outreach Paradox: Why Smart People Sabotage Their Own Success

The body-based fear that keeps brilliant entrepreneurs hiding (and the journaling practice that dissolves it)

Kasey Jones
Kasey Jones

Sales

+3

🏔️ Solo CEO skillset: The DM-framework to book your first 5 sales calls FAST

Jun 12, 2025

•

10 min read

🏔️ Solo CEO skillset: The DM-framework to book your first 5 sales calls FAST

(Jason closed 4 $10k+ clients with this playbook...)

Kasey Jones
Kasey Jones

Hi, I’m Kasey Jones and this is Essentialist CEO.

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