Essentialist CEO with Kasey Jones
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Essentialist CEO Collective

Leverage

+10

Why 60% newsletter engagement became 0.7% conversions (and what that exposed about my positioning)

Oct 12, 2025

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14 min read

Why 60% newsletter engagement became 0.7% conversions (and what that exposed about my positioning)

From 40-50% show rates to 20% same format, same audience, completely different messaging (here's what changed)

Kasey Jones
Kasey Jones

Future You

+2

🏔️ Essentialist CEO: How To Win At Business And Impress The ONLY Person That Matters

Oct 2, 2025

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10 min read

🏔️ Essentialist CEO: How To Win At Business And Impress The ONLY Person That Matters

(do this and you'll start making serious money as a consultant)

Kasey Jones
Kasey Jones

Business Systems

+8

🏔️ Essentialist CEO: The Self-Deception that Keeps You Broke (And Why You Can't Fix What You Can't S)

Sep 28, 2025

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8 min read

🏔️ Essentialist CEO: The Self-Deception that Keeps You Broke (And Why You Can't Fix What You Can't S)

Kasey Jones
Kasey Jones

Essentialist CEO Collective

+2

🏔️ Essentialist CEO: Two consultants, same skills — why one makes $15k/month and the other is burnt out

Sep 25, 2025

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8 min read

🏔️ Essentialist CEO: Two consultants, same skills — why one makes $15k/month and the other is burnt out

(Which one are you?)

Kasey Jones
Kasey Jones

Hi, I’m Kasey Jones and this is Essentialist CEO.

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