Business Assessment

Why 'specific positioning' isn't enough (and what magnetic actually requires)

Your positioning might be technically accurate and still attract the wrong people. Here's how to know if you're speaking their language or yours.

Why 60% newsletter engagement became 0.7% conversions (and what that exposed about my positioning)

From 40-50% show rates to 20% same format, same audience, completely different messaging (here's what changed)

🏔️ Essentialist CEO: The Self-Deception that Keeps You Broke (And Why You Can't Fix What You Can't S)

🏔️ Essentialist CEO: Two consultants, same skills — why one makes $15k/month and the other is burnt out

(Which one are you?)

🏔️ Essentialist CEO: Why smart entrepreneurs choose busy work over breakthrough (and stay below $10k/month)

The real reason you're "too busy" for foundation work isn't time. It's that breakthrough work requires terrifying commitment.

🏔️ Essentialist CEO: 5 Elements that Separate $10k+ Consultants from the Rest

After 10+ years, I've uncovered the 5 key elements for high-impact, stupidly profitable businesses...

🏔️ Essentialist CEO: Why Following "Proven" Formulas Keeps Us Stuck (And What Successful Entrepreneurs Do Instead)

I spent months lost in other people's strategies until I remembered a NASA truth that changed everything...