Business Strategy

The true cost of wrong-fit clients (it goes far deeper than money)

The real problem isn't the hours. It's what the hours are going toward.

Why Staying Busy Keeps You Broke (And What You're Really Avoiding)

I just got off a call with someone running 5 business models. All failing. I gave him the clear path. He added a 6th instead. This isn't about him—it's about all of us.

🏔️ Essentialist Case Study: From 50% of employees quitting in COVID to TRIPLING their revenues in 3 years

(This is the story of the McFaddens from Canada)

🏔️ Essentialist CEO: Why staying busy keeps you stuck and broke (and how to build leverage instead)

Most entrepreneurs confuse motion with progress. Here's the difference—and how to fix it.

3 Reasons You Suck at Sales Calls (and the 7-step process that fixes it)

This is why you're secretly staying away from the calls that could close $10k deals...

Why 60% newsletter engagement became 0.7% conversions (and what that exposed about my positioning)

From 40-50% show rates to 20% same format, same audience, completely different messaging (here's what changed)

🏔️ Essentialist CEO: How To Win At Business And Impress The ONLY Person That Matters

(do this and you'll start making serious money as a consultant)

🏔️ Essentialist CEO: The Self-Deception that Keeps You Broke (And Why You Can't Fix What You Can't S)

🏔️ Essentialist CEO: Why smart entrepreneurs choose busy work over breakthrough (and stay below $10k/month)

The real reason you're "too busy" for foundation work isn't time. It's that breakthrough work requires terrifying commitment.

🏔️ Essentialist CEO: Creating Your Offer Doc That'll Make You Fall In Love with Selling

(how great offers are structured– and the abundance mindset they unlock)

🏔️ Solo CEO skillset: LinkedIn Strategy For Beginner Consultants Until You Hit $10k/month Consistently

(say NO to everything else and do this at the start)

🏔Solo CEO mindset: The Scarcity Trap: Why 83% of Consultants Design Businesses That Exhaust Them

The mindset shift that transforms desperate hustlers into strategic CEOs—without losing your drive

🏔️ Solo CEO skillset: Minimum Viable Pipeline—Your first step to building a $10k/month consulting business

(this is how you stop throwing spaghetti on the wall...)

🏔️ Solo CEO skillset: The AI approach that makes top 1% consultants future-proof

(you don’t need to fear AI if you do this....)

🏔️ Solo CEO skillset: How a $10k/month consultant builds a lean tech stack

(Avoiding the trap of tech overload and picking the tools that serve YOU)

🏔️ Essentialist CEO: The Outreach Paradox: Why Smart People Sabotage Their Own Success

The body-based fear that keeps brilliant entrepreneurs hiding (and the journaling practice that dissolves it)

Systems Are Built, Not Born: The Solo CEO's Secret to $10K Months

The mindset shift that transforms chaotic hustlers into systematic CEOs—without losing your edge

The $19,000 Fear Tax: What Your Comfort Zone Costs You

The simple framework that helped my client go from $500 to $19,000 in weeks (plus a workshop invitation)

Clarity Is Earned, Not Found: A Framework for Stuck Entrepreneurs

The counterintuitive approach to business clarity that works when whiteboards and strategy sessions fail

The Solo CEO’s Guide to Energy: How to Grow Without Burning Out (Again)

Why what drains you might be blocking your best ideas, offers, and income

The Solo CEO’s Guide to Leverage: How to Grow Without Burning Out

You don’t need a big team to scale. You need leverage.

From Outsider to CEO: How Consultants Can Build a Business Around Their Unique Genius

Being "too much" is your secret weapon (not your weakness)

Why prospects ghost you (even when your solution is perfect)

How I've been sabotaging my own sales (and how you might be too)

I Shut Down My Most Profitable Offer (Here's The Uncomfortable Truth Why)

The surprising shift that transformed my business from content hamster wheel to client magnet

How to Align Your Business Strategy with Your Long-Term Vision

The system to stop tweaking your strategy and start building a business that actually fits your life.